Leap of faith after leap of faith; From a scrappy race driver, driven by addiction, adapting to a leader in the automotive media space. With an undeniable ability to create content that relates to the masses, James reluctantly converted to an early member of the GoPro Media Team. He played a key role in taking them to “Number One Brand on YouTube" status. Onwards, to satisfy his entrepreneurial spirit and to disprove the OEM’s who wouldn’t stop saying “kids don’t care about cars anymore” by launching Donut Media and quickly realizing branded content and editorial success with a sharable approach. Then, Race Service. Partnering with a group of innovators, they created a totally unique, verticalized(made up word) business, with a three-sixty approach(way too much agency speak) to their obsession that fucking owns everything automotive. Focusing on REAL human experiences to support their “do it in their sleep” digital wins, the team rips like no other. Period. Oh and the only rule; have fun doing it.